Oct 16, 2011
In our most recent blog posts we’ve recapped the coverage that Inkubate has received from Publisher’s Weekly and The Huffington Post and we’re gratified to read such favorable coverage.
Both articles talk about the “slush pile” and Inkubate’s plans to digitalize it, thus transforming a burden into an opportunity. Though the term “slush pile” quickly helps industry insiders visualize the problem, Inkubate’s content discovery bears no resemblance to the unstructured, unclassified and hit-or-miss process that the industry has suffered with since the beginning. Instead, Inkubate has created a minable, raw resource of high quality writers and writing seeking a home.
It’s interesting that we have received frequent feedback from users of our site that Inkubate feels like a home. Terms like “inviting,” “safe,” “friendly” and “relaxing” have been shared online and last week, Columbia University’s Laura Costello wrote for EdLab that “Inkubate is clean, adorable, and simple to navigate.” Perhaps it’s the simplicity of our message and refinement of our design that attracts writers to sign on and post their work. Huffington Post Books Editor, Andrew Losowsky sees the appeal as well, writing on October 8th that “Inkubate requires far less effort on the part of the writer…After all, isn't writing time consuming enough?”
As publishers begin to inquire about, and use, Inkubate, they are discovering that streamlining writer submissions is just one facet of the sophisticated approach that we’re applying to the process of writer discovery and content provision for the publishing industry. We’re proud to stand alone as the welcoming online place for writers, publishers and agents to get back to the business of bringing great writers to market.